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Panasonic Phone Systems

Why Would a Business Take the Advice of a Company With Little to No Telephony Experience?

By Enrico Bobier

Don’t be fooled by your IT company selling you “We also do phones.”

Just stop and think for a minute, what would you do if you had a tooth ache? Call your doc or call your dentist? You see, the would-be phone systems vendors coming from IT backgrounds have been exposed to limited phone system technology and lack the deep telephony expertise that businesses need.

The Difference Between IT and Telephony

IT professionals are excellent at what they do — managing networks, servers, and software. But telephony is a separate discipline with its own rules, protocols, and best practices. Voice traffic behaves differently to data traffic, and getting it wrong means poor call quality, dropped calls, and frustrated customers.

What to Look For in a Phone System Provider

  • Decades of specific telephony experience
  • ACMA licensing and manufacturer certifications
  • Proven track record with businesses similar to yours
  • Understanding of both traditional and cloud telephony

Key Takeaways

  • Telephony and IT are different disciplines
  • Experience with phone systems specifically is crucial
  • Ask for credentials and case studies before choosing a provider

Need Help? Talk to Phones Now

With 35+ years of dedicated telephony experience, we’re the experts Brisbane businesses trust. Call 1300 58 4000.

Need Expert Phone System Advice?

Call the Phones Now team on 1300 58 4000 for a free, no-obligation consultation.